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Campaign Execution Process in Salesforce For Molson

2022-12-19 10:45:39 | By CodinixCloud

Category : Salesforce

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Campaign Execution
Molson was facing issues in managing their end to end campaign execution and development

Customer Engagement
They were not getting good email engagement metrics links open, clicks etc. from their existing campaigns

Email Designs
It was hard to develop their email designs from scratch

Campaign Execution
CodinixCloud certified SFMC experts optimized their campaign execution process. CodinixCloud suggested to use different tools to review assets before  campaign deployment and prepared multiple checklists to pace up the process without errors.

Customer Engagement
CodinixCloud suggested to use features like Einstein Send Time Optimization to improve email deliverability and created personalized dynamic emails.

Email Designs
CodinixCloud developed re-usable templates and trained other developers to how to use existing emails to develop any email from scratch.

Client Benefits
-Molson email open rate increase by 7%
-Bounce rate is decreased by 2%
-Overall email deliverability is enhanced and campaign execution process optimized in a way that there won’t be any delay in deployments.

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