Campaign Execution Process in Salesforce For Molson

CodinixCloud is a leading enterprise with a team of experts that assists corporate companies in a number of IT areas and tasks, and to boost their businesses on World Wide Web. You can get the assistance of CodinixCloud from the initial stage of your business through web design & development and eCommerce development services. Moreover, our application development service and Salesforce Marketing Cloud allows you to give your business to the palm of your clients or customers.

Molson was facing issues in managing their end to end campaign execution and development

They were not getting good email engagement metrics links open, clicks etc. from their existing campaigns

It was hard to develop their email designs from scratch

CodinixCloud certified SFMC experts optimized their campaign execution process. CodinixCloud suggested to use different tools to review assets before  campaign deployment and prepared multiple checklists to pace up the process without errors.

CodinixCloud suggested to use features like Einstein Send Time Optimization to improve email deliverability and created personalized dynamic emails.

CodinixCloud developed re-usable templates and trained other developers to how to use existing emails to develop any email from scratch.

-Molson email open rate increase by 7%

-Bounce rate is decreased by 2%

-Overall email deliverability is enhanced and campaign execution process optimized in a way that there won’t be any delay in deployments.